Two years ago at AIM, experts from Sitewire, a full-service digital advertising agency, did a usability analysis of a renter’s search experience from start to finish. They recently caught our eye again.  Sitewire just published a fascinating post on juicing Search Engine Optimization (SEO) results that leverages eBay ad listings.

Pay Per Click (PPC) advertising is a popular and effective way to market your company or services. However, those clicks can add up and result in a costly campaign, often times leaving the marketer wondering how to increase SEO without spending thousands.

Danny Stansfield at Sitewire takes a closer look at how to use eBay to get local Google search listings. He theorizes that by listing your item using keywords that a Google searcher would use as well as an eBay buyer, you can take advantage of eBay’s deep pockets to substantially increase your SEO on Google.

Stansfield is in the process of testing his theory one step further by testing how this strategy could affect local listings in Google.  While perhaps not directly applicable to apartment marketers, the theory of placing keywords in a larger site’s ad listings is worth thinking about carefully.  All of the apartment ILS sites can provide this same function.

Read more about Getting Local Google Search Listings with eBay here.