The AIM 2010 Conference theme – Many Marketing Channels: One Goal – reflects the needs of owner/managers and their service providers to master many channels to drive and validate their impact on net operating income. AIM 2010 will feature cutting-edge business education designed to help simplify using multiple marketing channels to achieve a targeted ROI occupancy. With more than 200 companies that own and operate apartments in attendance, it’s an event you can’t afford to miss!

We’ll be meeting at the beautiful Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, California. The location is fantastic and has to be seen to be believed. It’s right on the beach with lots to see and do in the immediate area. Best yet, it’s a family-friendly resort so bring the family and stay the weekend! There’s more information about the Hyatt and how to reserve your guest room at the special AIM Conference rate at www.aimconf.com. Be sure to make your reservations soon before our room block sells out.

There’s an exceptional line-up of presenters this year. Keynote conference speakers include Google’s Sam Sebastian, Director of Local and B2B Markets; Greg Sterling, Founding Principal of Sterling Market Intelligence; Danny Sullivan, Editor in Chief of Search Engine Land; Gary Angel, President of Semphonic; and Vivek Sodera, Co-Founder of RapLeaf. AIM 2010 also features intermediate and advanced sessions specifically developed with topics and speakers that address the challenges of using multiple marketing channels.

And we’re grateful to our sponsors who make it all happen. They include Apartment All-Stars, Apartment Finder, Apartment Guide, Benson Media, Capture the Market, First Advantage SafeRent, G5 Search Marketing, Grace Hill, Level One, Move, Multi-Housing New, Numeric Analytics, On-Site.com, Property Solutions International, RealPage, Realty DataTrust (Founding Sponsor), rentbits, Spherexx.com, The Rainmaker Group, and Yardi.

True to its reputation, the AIM Conference is going to be packed with educational value, growth opportunities and plenty of networking. We’ll see you there!

Register here for AIM 2010.

Click here to view AIM 2010 press release.

Apartment Finder, a comprehensive resource for people seeking residential rental space, and Yelp, an online urban city guide that features reviews from its members, have joined forces to collaborate on an upcoming webinar “Yelp: Managing Your Online Reputation.” Experts will discuss how apartment operators can manage their community’s online reputation and learn the most up-to-date information on apartment ratings.

This is an exciting announcement. ApartmentFinder’s presentation of this webinar is a huge breakthrough as the apartment industry has historically avoided reviews and review sites. ApartmentFinder is a `legacy’ internet listing service that started with a print platform, but is evolving by utilizing social media and teaching folks to use the latest communication techniques to reach new audiences.

Yelp is a rapidly growing website that has presences in major markets throughout the US, Canada, UK and Ireland. “Yelpers” have written more than 8 million local reviews, making Yelp the leading US local guide for real word of mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp extends its reach through social networks and mobile applications.

This webinar is very interesting, showing a change in posture from the apartment industry.

Click here to register now!

The 2010 AIM Conference is right around the corner. Join us April 28-30. Click here to register today!