We’re busy uploading the AIM 2010 Powerpoint presentations for your further review.  We expect them to be available by Thursday morning May 6 and will notify attendees and post a link here.

In the mean time, we do have access to some other AIM 2010 media – the photos from the My New Place-sponsored photo booth.  Photos are available to download, order prints or just cause mayhem on Facebook.  Capitol Photo booth provided us with two galleries – one of individual images, and one of the strips themselves.  Prints are available to buy at cost – which is dirt cheap.  I have already ordered prints of several attendees – just in case they ever get promoted to positions of real power and prominence.  Call it insurance…

AIM 2010 Photo Booth Individual Images

AIM 2010 Photo Booth Image Strips

A digression.  I recently bought my wife a car.  I searched five web sites, and then looked up the dealer’s site to check his hours and location.  As I sat there signing the purchase documents, I wondered, who gets credit for bringing us in?  I asked the salesman.  He laughed.  He said he gets the credit.  He offered that the dealer just looks at his total marketing spend per sale. In their view car buyers use lots of sources to gather information.  He explained that multiple sources provide validation, trust and different perspectives.  Their research showed that different people absorbed different take-aways based on the source and the user experience.

As budgets get tighter, the struggle gets fiercer between apartment operator, their lead tracking and their ad vendors.  But is the struggle warranted?  Is each lead a zero-sum exercise?  Or are there more sophisticated ways that big advertisers look at the value of their advertising placements?

At AIM 2010 we will try to answer “Where do leads come from?” for companies that advertise in more than one place.  The answers are likely to lead to collaboration, data sharing and new ways of looking at effectively reaching prospective residents.

AIM 2009’s highest rated speaker is returning - Gary Angel, President of Semphonic, an international web analytics consultancy.  Gary will be just one of our speakers to address the topic. (Gary’s 2009 advanced presentation on different types of web analytics and how they’re used is found here.)

I hope you’ll come to AIM 2010.  Apartment companies and sponsor companies alike will benefit from the presentations that touch on more sophisticated understandings of lead attribution.

And of course, there will be so much more!

AIM 2010 (click here for more info)

Who: Marketing, Pricing and Operations Executives in the multifamily industry (owners and managers and sponsors only)

What: Apartment Internet Marketing Conference 2010.  Intermediate and advanced educational sessions on marketing, revenue management, transactional technology and more.

Where: Hyatt Regency Huntington Beach Resort and Spa, Huntington
Beach, CA (Orange County)

When: April 28 – 30, 2010

Registration: $595  register now