2008 Videos » Search Engine Marketing & Optimization
An informative presentation given by David Hughes, CEO of The Search Agency at AIM 2008
- Search Engine Optimization - Part 1
Part 1 of an informative presentation given by David Hughes, CEO of The Search Agency at AIM 2008. In this segment, David defines what exactly is search engine marketing and reviews its different types and uses. - Search Engine Optimization - Part 2
In this segment, David covers keywords, an essential element of any search engine marketing campaign. He reviews the ins and outs of Google Adwords, local search advertising, and gives tips on how to optimize the keywords to the creative aspect of a campaign. - Search Engine Optimization - Part 3
Here David reviews bidding and analytics for search engine marketing campaigns. He covers the importance of looking at various conversion points, how to optimize creatives and keywords, how to set ad display times and days, and other best practices. - Search Engine Optimization - Part 4
In the final segment of his presentation, David focuses on search engine optimization, also known as organic search. He covers how to select keywords, tagging, formatting content for the search engines, and then takes audience questions.
