2009 Presentations
Click on the title of each presentation to view.
DAY ONE – Wednesday, April 29, 2009
| Pre-Conference Sessions | ||
| 1:00 – 2:00 PM |
“Twitter Basics: How multifamily marketers can use Twitter” Brent Williams, President of MultifamilyInsiders.com |
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| 2:15 – 3:15 PM |
“Facebook for Multifamily Marketers: Getting Up and Running” Becca Wilson, President and CEO of Spherexx.com |
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| 3:30 – 4:30 PM |
“The Mechanics Of Working With A Marketing Firm” Laurel Howell, Vice President of Internet Marketing and Business Development, Kettler Greg Benson, Account Supervisor, Merrick Towle |
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| General Sessions | ||
| 5:00 – 6:00 PM |
Opening General Session – “Could Advertising on the Internet Fail?” NOTE: No presentation is available for this session. Panelists: Craig Donato, CEO, Oodle, Inc. |
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| 6:00 – 7:30 PM | Networking Cocktail Party – Sponsored by ApartmentGuide.com
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DAY TWO – Thursday, April 30, 2009
| 7:30 – 8:30 AM | Continental Breakfast | |
| 8:30 – 9:30 AM |
“An Apartment Firm’s Web Presence – How Customers Respond” Presenters: Scott Esmond, Director of Business Development, Red Door Interactive |
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| 9:30 – 10:45 AM |
“Psychology Of Success Under Stress” Sponsored by First Advantage SafeRent Presenter: Dr. Sharon Melnick is a Harvard-trained psychologist and educator who teaches executives mental techniques for peak performance while under stress. Dr. Melnick has taught executives at Fortune 100 companies how to first take charge of their own internal voice, and then how to influence others to adopt and implement the business solutions that benefit the entire enterprise. |
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| 10:45 – 11:15 AM | Break | |
| 11:15 – 12:15 PM | Social Media Case Studies:
Israel Carunungan, Director of Marketing, The Bozzuto Group “Social Media: ‘It goes to 11′” Alison Crabtree, Director of Strategic and Internet Marketing, Bell Partners “Urbane Apartments Case Study” |
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| 2:30 – 1:30 PM | Lunch Break | |
| Intermediate Sessions | Advanced Sessions | |
| 1:30 – 2:30 PM |
“Measuring Market Effectiveness” Todd Katler, Vice President, LevelOne Rick Blair, Assistant Vice President, Equity Residential |
“Web Analytics: Measuring Your Online Effort” Gary Angel, President and CTO, Semphonic Web Analytics |
| 2:30 – 3:30 PM |
“Owner Case Study: Windsor Communities” Christi Samuelian, Webmaster/Internet Marketing, Windsor Communities Peggy Hale, Director of Marketing, Morgan Properties |
“Integrated Digital Marketing and Revenue Management” Kevin Geraghty, Principal, 360i |
| 3:45 – 4:30 PM | “Marketing to Hispanic Renters Online“
Toti Cadavid, Principal, Xcelente Marketing |
“Getting the Most Out of Craigslist”
Steve Small, Executive Vice President, AMLI |
| 6:00 – 7:30 PM | Networking Reception – Sponsored by Apartment Guide | |
DAY THREE – Friday, May 1, 2009
| 7:30 – 8:30 AM | Continental Breakfast | |
| Intermediate Sessions | Advanced Sessions | |
| 8:30 – 9:30 AM |
“Data Syndication – Managing 50 Ad Sources at Once” Jared Miller, Director of Marketing, Bainbridge Communities |
“Online Brand and Reputation Management” Steve Taraborelli, Vice President of Marketing, UDR, Inc. |
| 9:30 – 10:30 AM |
“Revenue Management In A Declining Market: JC Hart” Mark B. Juleen, Vice President, Director of Marketing & Training, J. C. Hart Company, Inc. “Revenue Management In A Declining Market: Colonial Property Trust” Ray Thornton, Vice President of IT Applications and Support, Colonial Property Trust |
“Crisis Communications & Marketing: Preparing to Communicate in a Disaster” Lauren McDonald, Director of Corporate Communications, Bozzuto Management “Crisis Communications and Social Media” Jim Rettew, Chief Communications Officer, American Red Cross Mile High Chapter |
| 10:30 – 10:50 AM | Break | |
| 10:50 – 12:15 PM | “Pay Per Click and Beyond”
Howard Tager, CEO, TigerLead Solutions |
Chris Sherman, Executive Editor, SearchEngineLand.com “Managing User-Generated Reviews” Jed Nachman, Vice President of Sales, Yelp, Inc. |
