What Makes the AIM 2008 Conference Unique?
- Interactive learning sessions from online experts outside of multifamily
- Two distinct learning tracks: Internet Marketing and Online Transactions
- The only multifamily conference focused on the essential field of online marketing and transactions
- Designed solely for executives & leaders at owner/management organizations
Sign up now for AIM 2008: The Internet Marketing Conference
Special Conference Amenities
Available Throughout Conference
- Business Lounge: Sit and meet with sponsoring vendors
- Marketing career experts available for consultation
- Topical experts available for consultation on session topics
- "Make a Video" station to make and distribute personal videos
- Free wireless internet access
AIM 2008 SPONSORS
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conference agenda
 Download this agenda
DAY ONE - Wednesday, April 23rd
| 12:00-7:00 PM |
Registration |
Valencia Ballroom Lobby |
| 4:30 - 4:45 PM |
Welcome and Introduction
Steve Lefkovits, Executive Producer, AIM 2008 |
Valencia Ballrooms |
| 4:45 - 5:45 PM |
Keynote speaker - Bob Parsons, CEO, Go Daddy Inc.
Sponsored by PropertyCentric |
Valencia Ballrooms |
| 5:45 – 6:30 PM |
Wine Bar |
Alicante and Splash Patio |
| 6:30 – 8:00 PM |
Buffet Dinner
Sponsored by American Express and
TransUnion Rental Screening Services |
Alicante and Splash Patio |
| 8:00 - 10:00 PM |
Firepit Cocktail Reception
Sponsored by FirstAdvantage Saferent and
Rainmaker Group |
Alicante and Splash Patio |
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DAY TWO - Thursday, April 24th
| 7:30 - 8:30 AM |
Continental Breakfast
Sponsored by ApartmentGuide.com |
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Track 1 - Internet Marketing
Valencia Ballrooms I, II and VII |
Track 2 - Online Transactions
Valencia Ballrooms III, IV and V and VI |
| 8:30 - 9:30 AM |
Search Engine Management and Optimization
David Hughes, CEO, The Search Agency
Moderator: Jared Miller, Director of Marketing, The
Bainbridge Companies, LLC |
The Arrival of the Online Leasing Process
Kristy Simonette, Vice President, Camden Property Trust
Jake Harrington, Director of Business Development, On-
Site.com
Moderator: Mark von Tilburg, Archon (invited) |
| 9:30 - 10:45 AM |
Web Site Makeover
Rich Spinabella, Senior User Engineer and Bret Giles,
President, SiteWire Marketplace Solutions, LLC
Moderator: Martha Carlin, President, Doublehaul
Investments, LLC |
Architecting Your Customer's Online Experience -
Lessons from the Banking Industry
Dhrubo Sircar, Senior Vice President and CIO, UDR, Inc.
Timothy (TJ) Mark, Vice President - Process Design
Consultant, Bank of America |
| 10:45 - 11:15 AM |
Networking Break
Ballroom Lobby |
| 11:15 AM - 12:30 PM |
A Strategic Approach to Cost-Effective
Marketing
Todd Katler, VP of Business Development, LevelOne
Peg Hallberg, President, Look Out Marketing
Moderator: Dirk Herrman, retired Chief Marketing
Officer, AvalonBay |
Revenue Management and Marketing
Kathleen Reidenbach, Vice President of Revenue and
Distribution, Kimpton Hotels
Steve Small, EVP & CIO, AMLI Residential
Moderator: Tammy Farley, Rainmaker Group (invited) |
| 12:30 - 1:30 PM |
Lunch
Sponsored by ApartmentGuide.com |
| 1:30 - 2:30 PM |
Video Marketing - YouTube Isn't Just for Pirated
Movies
Phil Schulz, Director of Sales, Turnhere.com
David Geller, CEO, Eyejot.com
Moderator: Steve Lefkovits, Joshua Tree Consulting |
Integrating Applications and User Experiences
Todd Swedeen, Chief Technology Officer, Evergreen
Solutions
Bo Campbell, Project Manager, Team Leader, Portal
Services, Yardi Systems
Matt Thomas, Partner and Alliance Manager, Intuit Real
Estate Solutions
Moderator: Lori Reeves, Vice President of Information
Technology, Forest City Residential Management, Inc. |
| 2:30 - 3:00 PM |
Networking Break
Ballroom Lobby |
| 3:00 - 4:15 PM |
Managing Your Marketing Career
Christina Steeg, Senior Vice President of Marketing and
Training, Simpson Housing
Susan Sirota, President, Market-THINK, LLC
Dirk Herrman, former Chief Marketing Officer, Avalon
Bay Communities
Moderator: Tamela Coval, National Director, Consumer
Source Inc. |
Increasing the Use of Electronic Payments
Leslie Olsen, Director of Product Management,
PropertyBridge
Mike Radice, CEO, NWP
Moderator: Jim Kjohlhede, CEO, Satterton Enterprises |
| 4:30 - 5:45 PM |
The New Social Media
Ellen Cowan, Consultant, Social Media and Social Networking,
LinkedIn.com
Eric Wu, CEO, RentWiki.com
Ed Spiegel, CEO, RentMineOnline.com
Moderator: Israel Carunungan, Director of Property
Marketing, Bozzuto Management |
Document Management and Content Management
for the Internet
Dan Daugherty, CEO, ApartmentMarketer.com
Megan Smale, General Counsel, RealPage, Inc.
Moderator: Steve Lefkovits, Principal, Joshua Tree
Consulting |
| 5:45 - 7:30 PM |
Cocktail Reception
Sponsored by MyNewPlace |
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DAY THREE - Friday, April 25th
| 7:00 -
8:00 AM |
Continental Breakfast
Sponsored by ApartmentGuide |
| 8:00 - 9:15 AM |
Lead Management Strategies and Technologies
Laurel Howell, Director of Internet Sales and Marketing, Kettler Management, Inc.
Donald Davidoff, Vice President of Pricing & Revenue Management at Archstone-Smith
Moderator: Becca Wilson, CEO, Spherexx.com |
| 9:15 -
10:30 AM |
Onsite Exercise - Outlining a Portfolio-Level Marketing Plan
Bob Posner, Principal, Posner Advertising |
| 10:30 -
10:45 AM |
Networking Break |
| 10:45 AM -
12:30 PM |
Interactive Learning - Building a Basic Web Site
Led by Custom Web Site Building Team - GoDaddy.com |
| 12:30 PM |
End of Conference |
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