Graham Stanley Advertising CEO and President Larry Woodward offers a quick download on everything an apartment Internet marketer needs to take away from the cycle of some 70 commercials that blurred through the Super Bowl last weekend. Woodward’s bottom line: major advertisers are blending the online and offline customer experience, offering brand interactivity (like Coca-Cola, which pushed TV viewers to a site where they could ask questions of the iconic bears, and then send Coke coupons to friends) and advanced mobile platform functionality (like Chevy’s Game Time App).

Woodward says Coca-Cola marketing executives pegged a full 60 percent of the 100 million plus Super Bowl viewers as multi screeners, meaning they had a mobile, tablet, or laptop screen open and grabbing eyeball time away from the TV during the game. The subtle solution? Offer real-time interactivity with consumers after pointing them to online locations, enriching the brand and media experience even as customers switched between different devices and communication channels.

Super Bowl execs likewise got it right when it came to social media, setting up a crack unit of Facebook and Twitter strategists in the 2,800 square foot Super Bowl Command Center. Tweet something as simple as “Parking Sucks” and the command center would respond with directions to available parking nearby. Now that’s customer focus.

Want to push your marketing envelope and engage prospects and residents across the customer experience? Register to attend AIM 2012 – Customer First before February 29th and take advantage of the recently extended $595 early bird discount to save $100.

April 25-27, 2012

Sheraton Phoenix Downtown

15 Sessions, 2.5 days and lots and lots of parking… I mean networking.

AIM 2012 Registration: http://www.apartmentinternetmarketing.com/register/

Another big round of thanks to RealPage for their support of the post-conference video distribution from the 2010 AIM Conference. 

Next up is a video and presentation from Donald Davidoff from Archstone and Jane Griffith from Pinnacle.  Their task was to wrap up the AIM Conference 2010 and provide a simple framework for organizing all of the different exciting possibilities and create a workable, sustainable plan for any size of multifamily organization.  Please click on the photo or the link below for the video and presentation.

Cutting Through the Clutter: Creating a Simple Marketing Plan

Our editing is done and we're going to be rolling out the AIM 2010 videos fast and furious over the next few weeks so buckle up.  We appreciate the support of our video sponsor RealPage.  They are making it possible to help spread the expert knowledge delivered at AIM 2010.

We have two session videos relating to planning marketing.  The first up is a complete recap of the panel presentation featuring Julie Smith, President of Bozzuto Management; Doug Tulumaris, Vice President of Champion Window; and Deanna Kawasaki, Vice President of CallSource.  This panel discussed scenarios in which they used data to measure and respond to situations that weren't intuitive or necessarily solveable without marketing data.  They discuss how to use unexpected data findings in a series of scenarios:

Creating a Data-Driven Marketing Plan for a Hyper-Competitive Environment

Just a quick note to notify folks that the first three AIM 2010 session videos have been posted for your viewing and reviewing pleasure at http://www.apartmentinternetmarketing.com/2010-conference/.

We will add videos periodically as our editor polishes them up.  The first three are:

- Marketing for Third-Party Managers (Panel Discussion)

- Where Do Leads Come From?  Multi-Source Lead Attribution (Gary Angel, Semphonic)

- Mobile, Local and Real-Time Search ( Greg Sterling, Sterling Market Intelligence)

Each video is about an hour, so set aside some time to listen and enjoy.  Videos may only be available for a limited time, so schedule your viewing time with yourself soon!