Another big round of thanks to RealPage for their support of the post-conference video distribution from the 2010 AIM Conference. 

Next up is a video and presentation from Donald Davidoff from Archstone and Jane Griffith from Pinnacle.  Their task was to wrap up the AIM Conference 2010 and provide a simple framework for organizing all of the different exciting possibilities and create a workable, sustainable plan for any size of multifamily organization.  Please click on the photo or the link below for the video and presentation.

Cutting Through the Clutter: Creating a Simple Marketing Plan

Our editing is done and we're going to be rolling out the AIM 2010 videos fast and furious over the next few weeks so buckle up.  We appreciate the support of our video sponsor RealPage.  They are making it possible to help spread the expert knowledge delivered at AIM 2010.

We have two session videos relating to planning marketing.  The first up is a complete recap of the panel presentation featuring Julie Smith, President of Bozzuto Management; Doug Tulumaris, Vice President of Champion Window; and Deanna Kawasaki, Vice President of CallSource.  This panel discussed scenarios in which they used data to measure and respond to situations that weren't intuitive or necessarily solveable without marketing data.  They discuss how to use unexpected data findings in a series of scenarios:

Creating a Data-Driven Marketing Plan for a Hyper-Competitive Environment

Just a quick note to notify folks that the first three AIM 2010 session videos have been posted for your viewing and reviewing pleasure at http://www.apartmentinternetmarketing.com/2010-conference/.

We will add videos periodically as our editor polishes them up.  The first three are:

- Marketing for Third-Party Managers (Panel Discussion)

- Where Do Leads Come From?  Multi-Source Lead Attribution (Gary Angel, Semphonic)

- Mobile, Local and Real-Time Search ( Greg Sterling, Sterling Market Intelligence)

Each video is about an hour, so set aside some time to listen and enjoy.  Videos may only be available for a limited time, so schedule your viewing time with yourself soon!

Presentations

AIM 2010 presentations are available for viewing and downloading at Slideshare.net at the AIM Conference page: http://www.slideshare.net/AIM_Conference.  There you can find presentations from the last three AIM conferences from 2008 – 2010.  Presentations will also be added to pages on this site for permanent storage.

AIM 2010 Videos

We are working now to embed selected AIM videos into this site, and should have the first few videos available this week on this site.  Videos will be available for a limited time.  Stay tuned.

We’re busy uploading the AIM 2010 Powerpoint presentations for your further review.  We expect them to be available by Thursday morning May 6 and will notify attendees and post a link here.

In the mean time, we do have access to some other AIM 2010 media – the photos from the My New Place-sponsored photo booth.  Photos are available to download, order prints or just cause mayhem on Facebook.  Capitol Photo booth provided us with two galleries – one of individual images, and one of the strips themselves.  Prints are available to buy at cost – which is dirt cheap.  I have already ordered prints of several attendees – just in case they ever get promoted to positions of real power and prominence.  Call it insurance…

AIM 2010 Photo Booth Individual Images

AIM 2010 Photo Booth Image Strips

A digression.  I recently bought my wife a car.  I searched five web sites, and then looked up the dealer’s site to check his hours and location.  As I sat there signing the purchase documents, I wondered, who gets credit for bringing us in?  I asked the salesman.  He laughed.  He said he gets the credit.  He offered that the dealer just looks at his total marketing spend per sale. In their view car buyers use lots of sources to gather information.  He explained that multiple sources provide validation, trust and different perspectives.  Their research showed that different people absorbed different take-aways based on the source and the user experience.

As budgets get tighter, the struggle gets fiercer between apartment operator, their lead tracking and their ad vendors.  But is the struggle warranted?  Is each lead a zero-sum exercise?  Or are there more sophisticated ways that big advertisers look at the value of their advertising placements?

At AIM 2010 we will try to answer “Where do leads come from?” for companies that advertise in more than one place.  The answers are likely to lead to collaboration, data sharing and new ways of looking at effectively reaching prospective residents.

AIM 2009′s highest rated speaker is returning - Gary Angel, President of Semphonic, an international web analytics consultancy.  Gary will be just one of our speakers to address the topic. (Gary’s 2009 advanced presentation on different types of web analytics and how they’re used is found here.)

I hope you’ll come to AIM 2010.  Apartment companies and sponsor companies alike will benefit from the presentations that touch on more sophisticated understandings of lead attribution.

And of course, there will be so much more!

AIM 2010 (click here for more info)

Who: Marketing, Pricing and Operations Executives in the multifamily industry (owners and managers and sponsors only)

What: Apartment Internet Marketing Conference 2010.  Intermediate and advanced educational sessions on marketing, revenue management, transactional technology and more.

Where: Hyatt Regency Huntington Beach Resort and Spa, Huntington
Beach, CA (Orange County)

When: April 28 – 30, 2010

Registration: $595  register now