One of the coolest things about being involved in planning the AIM conference for the first time is witnessing the turbocharged attitude from everyone involved. As official speaker packets are emailed this week, I’m getting cc:d on emails between moderators and presenters and I’m blown away by the excitement, attention to detail, and passion everyone is pouring into their panel presentations.
Take Jamie Gorski, senior vice president of the Bozutto Group, who will present during the AIM 2012 general session on Proactive Reputation Management with Korman Residential director of marketing Aaron Helfman and moderator Dennis Smillie from Multifamily Solutions.
Not only is Gorski firing off excited session idea emails during a train ride up to New York City, but all of the sudden we’re all getting emails from Bozutto director of interactive marketing Matthew Kilmurry too.
Kilmurry just happens to be on the same train with Gorski, and immediately they are cross-pollinating ideas. Kilmurry is shooting emails off to his fellow Tactics in New Construction Lease Up session partners Kate Good and moderator Jim Kjolhede. Good fires back that she can’t wait. Kjolhede jumps in with a “Rock and Roll!”
All of the sudden I’m reading all of this and wondering if email is still a robust, social marketing medium when it occurs to me: Karen Rice from Constant Contact and an AIM 2012 panel probing customer experiences within social media are both going to address that very question. Now I can’t wait.
The social networking power of email (and how to leverage it) is just one of the literally hundreds of strategies that Internet marketing thought leaders, best in class multifamily operators, technologists and customer service savants will delve into April 25-27 down in Phoenix, and we’re psyched to tell you about all of our sessions and speakers over the next several weeks.
We’re obviously not the only ones who are excited. The Sheraton Phoenix Downtown Hotel reported this week that the AIM 2012 hotel block is nearly 70 percent sold, promising one of the biggest and best AIM conference ever.
Make sure you’re onsite again this year for all the action—lock yourself in and register today. Hope to see you there!
