Technology Ahead of its Time
Ahead of its time. When I was a kid there was only one arcade game for me. Pocket-full of quarters I’d make straight for the nearest Atari Battlezone, which immersed players in a 3-dimensional hunter-killer virtual reality where tanks battled on a coordinate field peppered with polygon obstructions and distant erupting volcanoes. A totally revolutionary player experience—forget about every other kid in the neighborhood resting his nose on that periscope viewfinder.
With my affinity for ahead-of-its time technology innovation – you know you agree Atari was legit – it’s of little coincidence that I’ve always been impressed with UDR’s augmented reality (AR) apartment search for mobile devices. Yeah, it has its detractors, but the promise of using AR to deliver one of the richest multifamily customer experiences via mobile—think virtual tours, social media layered apartment search and interactive amenity areas—seems worth the investment. Of course, when it comes to investment into revolutionary multifamily mobile technology, its tough to outmatch UDR.
UDR isn’t the only firm breaking new ground with mobile, but they’re one of the best. Since 2000, the Highlands Ranch, Colo.-based REIT has regularly been first to market with mobile reservation tools, iPhone apps, apartment locators, and other advances in apartment mobile technology, including AR.
UDR vice president and director of sales and marketing Steve Taraborelli this year joins the prestigious list of speakers at AIM 2012-Customer First, where he’ll present a non-beginner, intermediate to advanced survey of the top considerations in creating a great mobile experience for renters—no viewfinders required.
If you’ve decided mobile is here to stay as a channel for delivering customer experience to prospects and residents, and you’re committed to making a strategic investment into mobile apartment marketing and technology, Taraborelli’s presentation is for you.
Graduate from mobile 101. Register for AIM 2012 – Customer First.
