AIM Conference in Talks with Major Beer Sponsors….
The Foursquare playground area at marquee multifamily networking event could see corporate sponsorship in 2012.Responding to a viral testimonial video leaked from last year’s Apartment Internet Marketing Conference (AIM), at least two national beer makers are vying to gain corporate sponsorships at the 2012 event, anonymous sources said today.
The video–which shows J.C. Hart Company vice president of marketing Mark Juleen wearing a headband and using an ice chest filled with beer to entice conference-goers into a pick-up game of foursquare—reached several hundred thousand hits on popular video sharing sites before being pulled down this morning. See the complete footage of Juleen’s video below:
According to sources, the beer companies now in talks with AIM conference executives were impressed by Juleen’s “loose style” and “casual delivery of testimonial and branding messages.” Juleen’s seemingly natural ability to cross-promote brands like Pandora and Foursquare also impressed advertisers, sources said, although the rumored possibility of Juleen’s move to the Spotify streaming music platform has some Pandora purists questioning his allegiances.
Sources declined to name which companies were in discussions with AIM, but indicated that this year’s “Customer First” themed conference on the evolving uses of internet marketing to attract, retain and interact with rental residents and prospects is likely to blow the roof off past events. “That’s the whole reason why we’re in Phoenix this year,” one source said. “There were some concerns that Apartment Internet Marketing executives were just ‘too intense’ for California.”
Of course, the careful observer by now should realize an actual beer sponsorship of AIM can’t be anything but a spoof. But the Apartment Internet Marketing tactics presented and discussed by cutting-edge speakers from both inside and outside the industry are not, and AIM 2012 attendees will gain invaluable knowledge to more effectively reach target audiences with the messages they are trying to deliver.
AIM 2012 will be held from April 25-27, 2012 at the Sheraton Phoenix Downtown located at 340 North 3rd Street, Phoenix, AZ. Click here to register.
