Planning Marketing: AIM Video I
Our editing is done and we're going to be rolling out the AIM 2010 videos fast and furious over the next few weeks so buckle up. We appreciate the support of our video sponsor RealPage. They are making it possible to help spread the expert knowledge delivered at AIM 2010.
We have two session videos relating to planning marketing. The first up is a complete recap of the panel presentation featuring Julie Smith, President of Bozzuto Management; Doug Tulumaris, Vice President of Champion Window; and Deanna Kawasaki, Vice President of CallSource. This panel discussed scenarios in which they used data to measure and respond to situations that weren't intuitive or necessarily solveable without marketing data. They discuss how to use unexpected data findings in a series of scenarios:
Creating a Data-Driven Marketing Plan for a Hyper-Competitive Environment
Tags: data, kawasaki, Marketing, smith, tulumaris, video
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