That said, Google Adwords is the number one way to generate quality leads, and a lot of them. Having your website optimized for search engines is the second most effective way to generate renter leads. This is done through keyword targeting, quality content, link building, and more. Having your site optimized is how you rank high in organic search results which is what you want but it’s hard to do and can take years before you start ranking high organically if your domain is new. Posting craigslist ads is third most effective method of generating renter leads. The leads generated from Craigslist are usually low quality, especially compared to leads generated from Google Adwords. Social networking with Twitter, Facebook, Ning, and similar sites will generate leads but not enough to know it. Use social networking for branding purposes, not for generating leads. Hope this helps.

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