Marketing for Third-Party Managers
| An AIM 2010 Post-Conference Presentation: video sponsored by RealPage. |
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Moderator Dennis Smillie led panelists from companies of varying sizes in an on-point discussion of marketing and internet marketing as a differentiator among third-party managers. Panelists: Jennifer Staciokas, Vice President – Marketing & Training, Lincoln Property Company Donna Rayford, ARM, Director of Training & Marketing, Cirrus Asset Management Gail Duke, Senior Vice President, Sares Regis Multifamily Management |
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[...] Gail Duke, senior vice president at Sares Regis Multifamily Management, initially a skeptic of what she saw as a “black box” solution, reported a 2 to 3 percent outperformance at revenue managed properties. “I am converted,” Duke told AIM attendees. “I am a born-again revenue manager.” See video of the session here: http://www.apartmentinternetmarketing.com/2010-conference/marketing-third-party/ [...]