AIM 2012 programming is coming together as we finalize conference sessions and confirm speakers. This year we’ll again strive to bring only the most valuable and insightful Internet marketing content from leading marketers and sales executives from inside and outside the industry. They will share what works for them, provide tactics on how to improve your online performance by serving customers and provide the science to creating a great web experience. The full session agenda will be available soon. Until then, here’s a quick inside look at some of the exclusives:
How to validate your online engagement with proven techniques gleaned from the auto industry for transitioning the online conversation to offline conversions.
Advanced strategies for online reputation management to get you beyond Google Alerts to take control of your messaging and activate the measurement and shaping of your company’s online perception.
Supercharging your ethnography (that’s the whole psychology of web design and the user experience) to involve your customers in a rewarding online environment by taking advantage of how humans organically process visual information in web-empowered and interactively rich user environments. Wow.
We’ll be sure to share more in-depth AIM programming news with you as it develops between now and the conference, drilling deeper into specific sessions and even interviewing a speaker or two, so be sure to bookmark the blog and stay tuned! Challenge yourself to think Customer First at AIM 2012 and register today to access the best Internet marketing education value for multifamily executives.
The AIM 2012 Apartment Internet Marketing Conference will be held April 25-27 at the luxurious Sheraton Phoenix Downtown. Don’t miss out on the exciting and informative insights into online marketing strategies to help you reach and connect with customers!
Persuasive technology: systems and machines designed to influence human belief and behaviors, usually with the intent to bring about positive change.
Wow, when I first read that I thought I was reading the intro to an Aldous Huxley novel. Turns out, persuasive technologies are already all around us —from mobile phone apps to Facebook tags. So, if you think there’s a persuasive technology application to apartment marketing you’d be right on, and if you figured by now those applications would be featured at AIM 2012 you’d be right on again.
AIM conference producers are proud to welcome Stanford University professor and persuasive technology guru BJ Fogg as the AIM 2012 keynote speaker. As the director of research and design at Stanford’s Persuasive Technology Lab, Fogg’s message of how to bring people into the mobile and online experience is sure to resonate with apartment marketers (see, for instance, the video on how Facebook uses persuasive technologies above). More importantly, Fogg’s focus and analysis on “looking at what works and expanding upon it” couldn’t be a better example of the AIM 2012 Customer First theme.
“Convenience and easy access to information on every device are what shoppers care about. AIM 2012 will deliver best practices in making great online (and offline) renting experiences a reality,” says AIM producer Steve Lefkovits. “BJ Fogg is at the bleeding edge of how we create systems to change human behavior, and his AIM 2012 keynote on mobile persuasion technology couldn’t be better timed for multifamily marketers.”
During the 3 days at the Sheraton Phoenix Downtown hotel, AIM 2012 attendees will navigate strategies within the online user experience and across topics including mobile marketing, social media — even ethnography. Challenge yourself to think Customer First at AIM 2012 and register today to access the best Internet marketing education value for multifamily executives.
Register today for AIM 2012 — $595 until February 17, $695 thereafter.
