AIM: Apartment Internet Marketing

Well it turns out I’m one of the last jokers still sitting around the office. Virtually everyone sending me emails is already on the ground in Phoenix or otherwise en route to AIM 2012 – Customer First and my Twitter feed has gone #aimconf turbo. The conference kicks off tomorrow at the Sheraton Phoenix Downtown with our AIM 101 late bloomer bootcamp and rolls for two-and-half days, 18 sessions, and total networking overdrive until Friday afternoon’s keynote-capping session delivered by former Nordstrom head of social media Shauna Causey.

If for any reason you get that road trip feeling in the next 24 hours and want to head down to Arizona, AIM has limited walk-up registrations still available. We’re even going to interview the very last person to register for AIM 2012 and feature them here on the blog.

If you couldn’t make it to AIM this year (we’re going to miss you, really), check back here soon for news re-caps of all of the AIM 2012 sessions, conference and links to the most current AIM coverage elsewhere on the multifamily web.

Thanks to all of our sponsors, partners, producers, speakers, moderators and most importantly all of the 500 or so attendees coming to AIM this year — you truly make AIM the success that we hope each and every year it will be.

Now let’s do this.

Mobile Persuasion Innovation Project:
Working in teams, dream up a new application that could run on mobile phones of the future. You will create a prototype – probably a simple one – and test it with users.

That was the assignment handed out by BJ Fogg at the Stanford Persuasion Technology Lab during “How to Design the Future” week back in 2006, and students (including future Instagram co-founder Mike Krieger) busily got to work building their futuristic phone apps.

The germ of the Krieger team idea to build a photo-sharing application led to Instagram, which sold to Facebook on April 9 for $1 billion.

Are you looking for $1 billion dollar marketing ideas? Come see BJ Fogg keynote on mobile persuasion at AIM 2012, where he’ll show how mobile technology can influence the most wanted behaviors in apartment customers and residents. As a bonus, Fogg will analyze real-world mobile apps submitted for review (and we’re talking multifamily ones).

Don’t miss out on Fogg’s presentation: It’s the last week to register for AIM 2012.