AIM: Apartment Internet Marketing

Another big round of thanks to RealPage for their support of the post-conference video distribution from the 2010 AIM Conference. 

Next up is a video and presentation from Donald Davidoff from Archstone and Jane Griffith from Pinnacle.  Their task was to wrap up the AIM Conference 2010 and provide a simple framework for organizing all of the different exciting possibilities and create a workable, sustainable plan for any size of multifamily organization.  Please click on the photo or the link below for the video and presentation.

Cutting Through the Clutter: Creating a Simple Marketing Plan

Our editing is done and we're going to be rolling out the AIM 2010 videos fast and furious over the next few weeks so buckle up.  We appreciate the support of our video sponsor RealPage.  They are making it possible to help spread the expert knowledge delivered at AIM 2010.

We have two session videos relating to planning marketing.  The first up is a complete recap of the panel presentation featuring Julie Smith, President of Bozzuto Management; Doug Tulumaris, Vice President of Champion Window; and Deanna Kawasaki, Vice President of CallSource.  This panel discussed scenarios in which they used data to measure and respond to situations that weren't intuitive or necessarily solveable without marketing data.  They discuss how to use unexpected data findings in a series of scenarios:

Creating a Data-Driven Marketing Plan for a Hyper-Competitive Environment