DebatesIs there still a golden future for apartment ILSs? Has social media lost its relevance to apartment marketers and property managers? Will Craigslist overcome recent backlash to its posting policies and remain a most-favored multifamily marketing channel?

Find out during The Great Debate Session at AIM 2014: Conspire — a three round bout of hotly contested industry issues to close out this year’s Apartment Internet Marketing Conference. Moderated by Riverstone Residential Group CEO Terry Danner, each of the AIM debates pit the industry’s top thought leaders against each other in the most heavyweight of multifamily marketing arenas:

-       Apartment List CEO John Kobs takes on Property Solutions International CEO Dave Bateman on the continued value of Craigslist.

-       Apartment Finder President Marcia Bollinger defends the ILS title against upstart Senior Director of Product Management Todd Callow.

-       J.C. Hart Company Vice President of Marketing Mark Juleen contends with Maryland Management Director of IT Bill Szczytko’s challenge on the future of social media.

Only a handful of tickets remain for AIM 2014. Register today to gain access to The Great Debate Main Event and three days of the best multifamily marketing education and peer networking available.  And make sure you stay for the final bell—we promise it’ll be a knockout!


AIM 2014: Conspire announces this year’s power panel line up of apartment industry executives set for an intimate look at the state of multifamily marketing. Addressing integration, changes in mobile and web strategy, you’ll get the marketing low-down from the perspective of multifamily management and ownership leaders including Kettler Management president Cindy Clare, Related Management president Jeff Brodsky and Alliance Residential COO Brad Cribbins.

Just prior to the AIM keynote on Tuesday, May 6, these industry thought leaders will join Joshua Tree Conference Group executive producer Steve Lefkovits for a no-holds barred discussion reflecting on the power of brand, the opportunities and challenges of online apartment marketing in the 21st century, and the evolving importance of the marketing department to executives and owners and presidents from leading multifamily firms.

Remaining space for AIM is limited, and registrations are expected to sell out. Secure your spot at AIM 2014: Conspire by registering to attend today. Full session and speaker information — including a look at AIM Double Sessions, breakfast networking roundtables, the AIM 2014 Video Awards and keynote speaker Danny Sullivan are all available here at and also on the AIM mobile app (sponsored by

Don’t miss out on your last window of opportunity to attend the multifamily marketing beach blast of the year– register today, and we’ll look forward to seeing you in Huntington Beach.!

Ok, well maybe we really aren’t watching you but we are watching your videos.

Judges are currently head down in a protected bunker at the AIM headquarters viewing and ranking more than 40 submissions to the second annual 2014 AIM Video Awards. Fine, they aren’t really in a protected bunker but they are dedicated to making enough room in their busy schedules to give each and every submission a fair and unbiased look.

So why didn’t Sarah Greenough, Sarah Milligan and Israel Carunungan run and hide when we asked to make these tough decisions again? Their love of creative and impactful marketing messages combined with visually appealing videography, that’s why.

Last year’s winners set the bar high in video apartment marketing and let me tell you, this year’s submissions have exceeded that bar! It is already proving to be a tough, tight competition which makes judging that much more enjoyable but honestly a little more difficult to choose the best – that’s a problem we like to have.  I mean really how does one decide between hilarious parodies of “What Does the Fox Say” and “Ice Ice Baby” to The Office and a play on Chris Farley’s Down by the River? Or how even decide between such visually appealing community videos that you find yourself wanting to live there?

Well there must be winners. And Tuesday May 6 at 4:30pm finalists will be highlighted in the following categories where a Top Winner and a Runner-Up will be awarded:

  • Pete Regules, ready to bring the FUN at the 2014 AIM Video Awards

    Pete Regules, ready to bring the FUN at the 2014 AIM Video Awards

    Best Company Culture: Supplier Partner

  • Best Product/Offering: Supplier Partner
  • Best Company Culture: Property Management
  • Funniest Video: Property Management
  • Best Professionally Shot Video: Property Management
  • Judge’s Picks

This red carpet event emceed by “Doctor of Fun” Pete Regules and sponsored by On-Site is a can’t miss if you want to get your finger on the pulse of where super savvy, creative and visual apartment marketers are taking the future of video marketing. There is still time to register for 2014 AIM: Conspire and get in on this video action!



Customer journey on Virgin Airlines from UX and customer journey mapping board on Pinterest.

Looking for some new Pinterest boards to follow that you can substantiate as “work research?” Of course you are, and AIM is here to help. Check out these awesome boards with detailed maps and graphics highlighting customer journeys and the user experience in all kinds of industries, from the emotional experience of a customer taking their first subway ride to the decisions behind buying a car, which aren’t that far off from renting an apartment.

UX Jam Journeys

Customer Journey Maps and the UX Process

If you’re interested in what a customer journey map looks like for the apartment industry, you won’t want to miss next week’s preview webinar of the AIM 2014 user experience session on (you guessed it) customer journey mapping. Featuring Matrix Residential managing director Tracy Bowers, Berkshire Property Advisors vice president of marketing Lynette Hegeman, CFLane executive vice president of property management Melanie Gersper and moderated by G5 vice president of sales CJ Edmonds, the Customer Cartography: Mapping the Prospect to Resident Journey AIM session will examine the touch points known and unknown where apartment marketers can maximize brand identification, loyalty, and delivery of a superior customer experience.

For a preview of the session and a look at some of the decision making touch points where successful multifamily marketers are communicating brand and strategic vision, register for next week’s AIM 2014 webinar hosted by G5. For a serious deep dive into customer mapping, make sure to register for AIM and join us in Huntington Beach for this powerful and insightful panel presentation on decoding the customer journey in multifamily.


“Complementary wine hour Monday-Thursday” is the first thing you need to know about the Shorebreak Hotel, the beachfront Joie De Vivre property selected as the official AIM 2014 alternate hotel. The second is that it’s less than a two minute ride to conference programming at the Hyatt. Want to grab some sun? Take a walk down the famous Huntington Beach boardwalk – it’s less than 20 minutes hotel-to-hotel. Newly built in 2009, the Shorebreak features modern, stylish room designs with spectacular ocean views and a suite of innovative amenities, which brings us back to complementary wine hour, the perfect jump start to an awesome dinner at Chef Roy Hendrickson’s Zimzala restaurant. Insider’s note: zimzala is surf-speak for “one who finds sand between his toes.” For full registration links and information, visit the AIM 2014 Conference Hotel page to lock in your registration — AIM attendance is at a record pace and we expect our overflow block to sell out quickly. Looking forward to seeing you at AIM. Cheers.

AIM 2014: Conspire Keynote Speaker Danny Sullivan (credit: LeeLe Fever)

AIM 2014: Conspire Keynote Speaker Danny Sullivan (credit: LeeLe Fever)

It’s official: journalist and super Google watcher Danny Sullivan— the founder and chief editor of Search Engine Land —returns to AIM 2014: Conspire for a command performance and a deeper dive into whether or not Google is finally primed for a complete takeover of the online display of real estate for rent (this means us).

In this exclusive address, Sullivan—one of the highest rated AIM speakers of all time—will look inside the alleged Google conspiracy for capturing the entirety of online search traffic for apartments. From 360° walk-throughs to ratings and reviews to maps and video, Google seems committed to providing a new and compelling experience directly on the search engine results page.

Join us for this special examination on the motivations behind traffic share, relevancy, results, and Google’s next move into entity search for understanding not just how important things are to human users, but what meanings those things have for us beyond the web.

Oh, and by the way, we’ve updated the full list of sessions and speakers for the AIM 2014: Conspire Agenda, just click the agenda tab above. We’ll be taking a sneak peak at more sessions in the weeks headed up to AIM to have you ready for an incredible conference. If you haven’t yet registered, head on over to the registration page while you’re here and and also secure your hotel reservation — AIM sells out every year and is on pace for standing room only again this year. Make sure you get your seat for the best AIM yet.

Good Vibrations

If you missed this week’s AIM Webinar Series kick-off, you missed Casey Van Zandt talking about one of the things (in addition to killer programming and awesome networking opportunities) that brings her back to AIM every year: the beach. As in, you’re on it.

AIM 2014: Conspire again returns to the Hyatt Regency Huntington Beach Resort & Spa, located right on the surfing break the Beach Boys immortalized. Rated 4+ stars on Google+, TripAdvisor and Yelp, the hotel features six restaurants, shopping, a state-of-the-art fitness center, pools (including the Slyders pool for kids), a pinball arcade, the Pacific Waters Spa and yes, even surf board rentals and lessons.

Hyatt Regency Huntington Beach

If you’re planning on hanging ten at multifamily marketing’s main event, though, you’ll need to move fast. The AIM hotel block at the Hyatt is now 75% full, and is on pace to sell out prior to the April 16 reservation cut-off. We fully expect the hotel to sell out for the conference, as both the Hyatt and overflow hotel block both sold out early last year. Reserve your room today and you’re guaranteed to be beachside during the first week of May.

AIM 2014: Conspire discounted registrations are also set to expire soon. Check out our Facebook page for secret promo codes and register for the conference prior to March 28 to save up to $200 off regular admission prices.  Now them’s some good vibrations.

By popular demand (seriously, we had several email/tweet/Facebook requests), the 2014 Apartment Internet Marketing Conference has extended discounted pricing for two more weeks, until Friday, March 28 at midnight Pacific Daylight Time.

That’s two more weeks for us to tell you all about AIM 2104: Conspire, including a preview of the AIM 2014 keynote speaker, a look at all of our confirmed speakers and sessions, and info on our free webinar series that kicks off this Wednesday, March 19 at 12:00pm PDT / 3:00pm EDT with Kidnap! How to Steal Student Housing Residents. Featuring an all-star student housing line up of Kim Cory, Chase Harrington, Katy Smerko, and Casey Van Zandt, Kidnap! Profiles the hottest property management technologies and digital marketing tactics necessary for attracting, converting, and retaining multifamily market rate residents of tomorrow.

Want a quick teaser of additional AIM 2014: Conspire confirmed speakers? Our programming this year includes presentations on campaigns, creative, and competitive marketing strategies from marketing pros at:

Altman Cos. — Bell Partners — Behringer Harvard Multifamily — Berkshire Property Advisors — Carmel Partners — CFLane — CompassRock Real Estate — Greystar — Lincoln Property Company — Landmark Property Services — Maryland Management — Matrix Residential — Preservation Management — Princeton Properties — Sequoia Equities — UDR — Weidner Apartment Homes

Make sure to register for the free AIM webinar this week on nurturing student housing residents into multifamily market rate communities, and make doubly sure to register for AIM 2014: Conspire between now and March 28 to save on discounted admission to the year’s hottest multifamily marketing and networking event. We’ll look forward to seeing you there.

We won’t beat you over the head with data on Gen-Y and how they’re the hugest resident demographic to hit the apartment scene since forever. What we will tell you is that the country’s colleges and universities are filled with smart, digital-savvy young adults on their way to becoming renters. We’ll tell you how these student housing residents are increasingly accustomed to non-traditional leasing, property management, and customer service touch points.

Oh, and we’ll teach you how to steal them and make them market rate renters right after graduation.

It’s all a part of the AIM 2014: Conspire webinar series, kicking off Wednesday, March 19 with Kidnap! Nurturing Student Housing Residents into Market Rate Apartments. Hosted by Property Solutions, Kidnap! features the best in student housing thought-leaders including Campus Advantage National Director of Leasing and Marketing Katy Smerko, ForRent Director of Student Media Kim Cory, student housing consultant Casey Van Zandt and Property Solutions executive vice president Chase Harrington.

AIM 2014: Conspire speakers and webinar series participants Katy Smerko, Kim Cory and Casey Van Zandt

AIM 2014: Conspire speakers and webinar participants Katy Smerko, Kim Cory and Casey Van Zandt

In this exciting afternoon webinar, we’ll provide a top line review of the latest student housing prospect and resident research, dive into a DNA profile of the digital savvy student renter, and look at bleeding edge leasing and management tools for mobile and tablet in this exciting preview of the Kidnapped! student housing panel presentation at the 2014 Apartment Internet Marketing Conference.

Additional webinars in the AIM 2014: Conspire webinar series include:
Customer Journey Mapping, April 8
I Stole This Idea! Adopting and Adapting Great Marketing, April 15

Please join us online for the Kidnap! Nurturing Student Housing Residents into Market Rate Apartments webinar, and be sure to carry your experience into the main event at AIM 2014: Conspire, May 5-7 in Huntington Beach, California. Register today for discounted admission through March 15.

We’ll look forward to seeing you online, and on the beach at AIM 2014.


AIM CONSPIRE APP BLOG SCREENWelcome back, AIM app. Last year you were the new kid in town. This year you’re back boasting all new, killer features: full agenda information, speaker bios and photos, the AIMCam, lists of attendees and sponsors, live AIM blog feeds, connectivity to LinkedIn, Facebook, and Twitter, secret hidden pages and more.

Sponsored this year by (thanks!), we have a feeling the AIM 2014: Conspire app might make our print agenda one day obsolete (don’t worry bibliophiles, we’re still printing them out for your swag bag). Now available for download via the links below, consider the AIM app your thumbs’ best friend for all things AIM. If you still have last year’s app installed, simply update for all the new features:

We’ll be keeping the app up-to-date as confirmed conference info and details become available. Oh, and did we mention the app has a link to AIM registration? Only a couple of weeks left to save on discounted tickets to multifamily’s marquee digital marketing event at the Hyatt Regency Huntington Beach Resort & Spa.

Text us when you get there.