AIM 2013 Recaps: Cornering the Mobile Search Market

by Chris Wood on May 16, 2013

Greg Sterling, Josh McDonald and Lynette Hegeman crack the code to capturing localized mobile search for apartments.

Greg Sterling, Josh McDonald and Lynette Hegeman crack the code to capturing localized mobile search for apartments.

Sterling Market Intelligence founder Greg Sterling couldn’t have summed up the need for a great multifamily mobile marketing experience any better: “Bad stuff happens if you offer bad experience, so the mobile user experience is critical to multifamily marketing,” Sterling said at AIM 2013 during the Cornering the Mobile Search Market panel that also featured Holland Residential director of marketing Josh McDonald and Berkshire Property Advisors’ vice president of marketing Lynette Hegeman.

How critical is mobile? According to original research compiled for AIM by Sterling, Specific ROI analyses continue to stymie search experts, even as the way mobile influences purchases is categorically becoming a very big deal:

  • iOS is driving more apartment search leads than Android, and among tablets, iPads have 81 percent of rental search.
  • 66 percent of mobile users find mobile sites through search engines, and 94.7 percent of mobile search engine traffic is via Google.
  • 73 percent of mobile users trigger a follow-up action and 63 percent of those triggered actions happen within the first hour of the mobile experience

“The growth for mobile is at a precedent that we’ve never experienced,” agreed McDonald. “We are constantly look for ways to drive our spend into mobile and ratchet down our spend into desktop. To that end, we’ve found that you really need to focus on the user experience in the design phase, and specifically the economies of scale to be achieved through responsive design and in reinforcing your brand.”

Hegeman agreed, and likened the shift in device marketing to “skeuomorphism,” or the hybridization of digital marketing user experiences to resemble a mobile UI regardless of device. “We are seeing a unification of desktop into mobile, with simplicity and usability at the core of design” Hegeman said, and also agreed with McDonald that click-to-call functionality has virtually changed the landscape for multifamily mobile marketing.

“That’s because mobile momentum is huge,” Sterling explained. “When you whip out your mobile device, you are typically already looking for something and ready to buy. Mobile users are that much closer to a purchasing decision than desktop and other users.”

Download the Cornering the Mobile Search Market presentations here.

Session Twitter Feed:

@TonyAtSequoia “46% use mobile as their only research tool” – US census data via @gsterling “If you don’t have a mobile strategy, you need one.” #aimconf

@cbryars While building a mobile site consider this: Experiential – Easy Search – Simplicity #aimconf

@shashib RT @Lindsay418: Focus on the customer experience on your mobile site. Give them what they want fast and easy! #AIMConf

AIM 2013 Recaps: SEO for Creatives

by Chris Wood on May 16, 2013

AIM2013_SessionRecaps_SEO

Virginia Love details how to get ROI from SEO

“Content allows small firms to compete with big firms,” said Dirk Wakeham, multifamily industry veteran and moderator of the SEO for Creatives session at AIM 2013.  “The Google goal is to connect content with users, organic results are all about user experience and our goal is to develop that content”

Delving further into SEO tactics and methodologies, Steve Taraborelli, UDR’s vice president, director of sales and marketing put it simply, saying sometimes more content is not necessarily good, it has to be relevant to the user. Further explaining how irrelevant content is the “kiss of death,” Taraborelli offered up the notion of pogo-sticking. “When visitors just randomly start jumping around on your site and hit the back button to the Google results page, it sends a strong signal to Google that people don’t like the site and wanted something else. Essentially it tells Google your site sucks.”

“70% of renters begin online, 50% of leasing happens online – well, that’s 2008 data, so where are we now?! I guarantee 99% of people start online now,” shared the feisty, fast-talking Monique Pouget, director of content for Thunder SEO. Google Panda and Penguin updates forced the industry to be better marketers. Deliver content that builds customer trust, encourages sharing. Pouget says engage in corporate generated content, get your CEOs to develop blogs, brag about company accolades. Do more than simply promote your community, promote the neighborhood and lifestyle of those living there, highlight local restaurants, build partnerships and collaborate on events. And don’t be afraid to think outside of the box – create Twitter, Instagram, Pinterest and Facebook contests and to build followings.

Rounding out the thought-provoking session, Virginia Love, vice president of leasing and marketing for Waterton Residential brought a new player to the game, revenue management. “As the leads were increasing because of SEO tactics, our revenue management system maximized,” she said. “Communities with SEO traffic saw revenue increases of 5.5% while non-SEO communities only increased by 0.7%.  We were also able to get days vacant down in combination with the revenue management software. All integrated systems are showing that SEO traffic is killing it.”

Looking maximize SEO ROI? Do these:

  1. Maximize Google services – understand Google
  2. Incorporate mobile SEO – it is location placed, max Google place
  3. It’s not all about the home page – its all about functionality and the ability to change per location/market
  4. Google loves YouTube – biggest bank for our buck. It can help increase ranking because 2nd most searched site on Internet. Since leveraging videos, increased time on site by 4x.
  5. Better user experience = improved ranking

Download the SEO for Creatives presentations here.

Session Twitter Feed:

@TonyAtSequoia It’s quiet on Twitter over there for SEO for Creatives, must be goooood. #AIMConf

@MatrixRes Do you google Google? You should – @virginiaclove #AIMConf

AIM 2013 Recaps: 21st Century Ratings and Reviews (How to Win Friends and Influence People in the Digital Age)

by Chris Wood on May 14, 2013

Patrick Morin and Margette Hepfner kick off AIM 2013 with the 21st Century Reviews panel.

Patrick Morin and Margette Hepfner kick off AIM 2013 with the 21st Century Reviews panel.

In the age of digital marketing, it’s sometimes challenging to embrace some of the biggest and time-tested tenets of customer satisfaction. “After all of these years, the primary thing that people have the most problems with are interactions with other people,” explained Patrick Morin at AIM 2013 in the conference kick-off presentation 21st Century Reviews: How to Win Friends and Influence People.

Morin–one of the country’s top rated Dale Carnegie certified speakers and a partner at the Cross Partnership–joined multifamily industry consultant Margette Hepfner for an exclusive application of Carnegie’s customer service mantra to the world of online apartment ratings and reviews, an arena where Hepfner noted the following trends:

  • A lack of a review can be as harmful or more harmful than negative reviews.
  • Consumers will recommend or purchase from a product or service with a four out of five  star rating 80 to 84 percent of the time. For products and services with only three stars, the purchase recommend rate drops drastically to 14 percent.
  • Consumers are only 2 percent likely to engage with a firm that has no ratings and reviews.

“Prospects interacting with reviews spend 25 percent more time online and are 40 percent more likely to convert into a lead, Hepfner said. “Fact: it’s better to control the conversation.”

The session also included a lightning round workshop in Carnegie’s “Twelve Ways To Win People to Your Way of Thinking:”

  • The only way to get the best of an argument is to avoid it.
  • Show respect for other people’s opinions. Never say “you’re wrong.”
  • If you are wrong, admit it quickly and emphatically.
  • Begin in a friendly way.
  • Get the other person saying “yes, yes” immediately.
  • Let the other person do a great deal of the talking.
  • Let the other person feel the idea is his or hers.
  • Try honestly to see things from the other person’s point of view.
  • Be sympathetic with the other person’s ideas and desires.
  • Appeal to the nobler motives.
  • Dramatize your ideas.
  • Throw down a challenge.

While Morin acknowledged that many of Carnegie’s customer service commandments may seem like common sense, he affirmed that consistent application of the principles–particularly in the face of customer conflict–remains a key challenge. “Your culture is your strategy, and customer service related cultures like Zappos and Nordstrom take off,” Morin said. “Remember that we are building relationships. Sometimes these rules are the blinding flash of the obvious, but the problem is that common sense does not always mean common practice.”

Download the 21st Century Ratings and Reviews presentations here.

Session Twitter Feed:

@merubin 8 IT’S WORTH REPEATING: A complaint is a GIFT. Angry customer is telling you, “Here’s how you can help me!” #AIMconf

@MaysonetGroup Your employees are ambassadors of your company.When they respond to reviews it is like it is coming from the top. #aimconf

AIM 2013 Recaps: Ratings and Reviews the Year One Update

by Chris Wood on May 14, 2013

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Dennis Smillie, Laurel Zacher, Stephanie Haefner, and Kristy Simonette discuss apartment ratings and reviews at AIM 2013.

The emergence of the Prosumer era is upon us. So testified AIM 2013 panelists on the Ratings and Reviews: The Year One Update presentation, which detailed case-study examples of how multifamily operators have found success with ratings and review sites since the meteoric emergence of those sites over the past two years.

“The Prosumer is the idea that 10 percent of consumers are influencing the purchasing decisions of the other 90 percent, and the realization that another 91 percent of us are more likely to buy on recommendation,” said Camden Property Trust CIO and senior vice president of strategic services Kristy Simonette, who joined Weidner marketing manager Laurel Zacher and Madison Apartment Group vice president of interactive marketing Stephanie Haefner on the panel moderated by Multifamily Solutions president Dennis Smillie.

One key to improving apartment ratings and reviews? Getting more of them, said the panelists, all of whom were involved in various programs to integrate resident customer service and satisfaction surveys with ratings and reviews sites. “Integration with resident satisfaction surveys increases the volume and diversity of your reviews,” said Haefner. “By integrating our customer service outreach, we’ve gone from 22 reviews per month to more than 200 new reviews per month, and raised our beginning recommendation score from 58 percent to 78 percent.”

Zacher echoed those successes with Weidner’s “cultivated” review program encouraging residents to write reviews via a community resident portal for publishing to the web. “If we encourage resident to give reviews, we will naturally get more good reviews, and when you have a long term real estate hold like Weidner, your reputation becomes that much more critical, as you have to live with your reviews for a much longer time, and for better or for worse.”

The panelists also found that ratings and reviews sites typically had a healthy lead conversion rate of 13 percent or more on average, but agreed that challenges remain with the sheer volume of review sites and in convincing both leasing staffs and corporate executives of the rewards versus perceived risks.

“It takes a cultural shift from the C-level to site level, a change in perception that reviews are not just an avenue for axe-grinding but a venue for positive feedback from residents,” said Haefner. “The other challenge is keeping up with the diversity of reviews across platforms inside and outside of the industry. We understand that consumers will research across several sites, and it has quickly become a volume game.”

Download the Ratings and Reviews: The Year One Update panel presentations here.

Session Twitter Feed:

@JoniAtSequoia Epic fail if you aren’t a 4 or 5 star rating on review sites. Only 14% of customers interact w/a 3 star business. #AIMconf @AIM_Conference

@mccuedan MT @30lines: Is content from your site is being shared on Pinterest? Check out http://pinterest.com/source/[YourWebsite.com] #AIMConf

@AmandaMcRent Will properties with higher ratings be able to command higher rent rates? Great question! #aimconf

AIM 2013 Recaps: The New Social

by Chris Wood on May 14, 2013

Erica Campbell, Charity Zierten, Kim Boland, and Jamie Gorski get past Facebook for a deep dive into new social media platforms and strategies.

Erica Campbell, Charity Zierten, Kim Boland, and Jamie Gorski get past Facebook for a deep dive into new social media platforms and strategies.

Got #hashtags? For Morgan Properties interactive marketing manager Kim Boland, engineering a Twitter platform re-launch for the King of Prussia, Pa. based multifamily firm involved a full-on road show for on-site social media training. “We went region to region and asked our team to set up Twitter accounts, to interact with American Idol and other popular Twitter handles to learn the ins and outs of hashtags and micro-blogging before interacting with our partners,” Boland said on The New Social panel at AIM 2013.

In addition to Twitter, panelists Boland, Bozzuto vice president of corporate marketing Jamie Gorski, Dominion Homes direct of social media Erica Campbell, and Socially Engaged Marketing chief engagement officer Charity Zierten examined the creative and strategic application of social media tools including Instagram, Postagram, Nitrogram, Pinterest, Statigram, NabeWise, and Tumblr, among others.

Regardless of social platform, panelists concurred that rich media posting is winning the hearts and minds of multifamily prospects and brand advocates. “Visual storytelling is here to stay. It is important for us to tell our stories visually,” said Gorski, who says Bozzutto looks to test-drive any new social trends as they emerge. “We’re more in the move quickly, give it a try mode. Successful firms think local/mobile/social, follow other industries and other trends, encourage innovation, and always tie it back to core business goals.”

To help attendees demonstrate the social ROI in achieving business goals, Campbell presented a virtual gauntlet of social media ROI formulas addressing engagement, ad value, return on influence, brand awareness, and more. “Start on Google analytics, if you don’t already have it installed on every site to do that right away,” Campbell advised. “Then identify the cost and value of a lead. If your social media is not driving qualified traffic or converting traffic, perhaps that’s not where you need to be or you need to change your tactics.”

Download The New Social panel presentations here.

Session Twitter Feed:

@cbryars ”Pinterest is fantasy football for girls.” -@HeatherCampbell #aimconf

@ThunderSEO So excited to see Jamie Gorski talk about @thebozzutogroup social at #aimconf! Lots of gems already, and we’re only a few slides in.

@wckdsmrt11 Love “visual storytelling”. Definitely describes the new social media. #aimconf

AIM 2013 Recap: The Art of Apartment Marketing

by on May 7, 2013

Blog by RealPage Marketing Specialist Gina Bonistalli. We would like once again to thank RealPage as the official social media sponsor at AIM. 

Whether you attended AIM 2013 or joined the conversation from your smartphone, you felt the impact.  AIM was a huge success with a record-breaking turnout – nearly 600 attendees.  From the AIM Video Awards to the Douglas Van Praet Keynote on Unconscious Marketing, there were some amazing presentations.

“AIM was a great gathering of industry thought leaders in a setting that is conducive to sharing ideas.  I love the fact that it’s less of a trade show and more of a brainstorming retreat,” said Alex Chang, President of LeaseStar.

AIM Hashtag Huge Hit

The proof is in the social media; the #AIMConf hashtag brought in well over 1,000 tweets during the three day show, a major increase from last year.

Following are the most shared session statistics via Twitter using the #AIMConf hashtag:

  • 100% of the AIM attendees are influenced by online ratings and reviews
  • 62% of Twitters users are ages 18-34
  • Millennials will pay a 30% premium to live with a high level of walkability
  • 25% of mobile apps are only used once
  • Only 14% of customers interact with a three star business

Maturing Your Apartment Marketing

This year was not about the next big thing, it was about how we need to mature our marketing approach with quality content while connecting with customers.  We have access to fantastic technology, but if we’re not creating value and embracing the customer, what’s the significance?

“We always have the metrics conversation, the need to see a direct contribution of our marketing efforts.  However, this audience has a core skill set in creativity and it was time to recognize that marketers are in this field because of their love of other people,” said Steve Lefkovits, Executive Producer of AIM and President of Joshua Tree Internet Media, LLC. “We want to encourage those who may have been discouraged.  The best advertising comes from stories we’ve told.  This is how we create interest that drive leads and leases apartments.”

Addressing AIM’s Hot Topics:

The hot topics that sparked the most engagement among AIM conference attendees included:

  • Mobile Marketing: The number of people accessing the internet via a mobile phone increased by 60.3% to 818.4 million in the last 2 years*
  • SEO: 75% of users never scroll past the first page of search results**
  • Social Media:
    • Facebook – Daily active users have reached 665 million*
    • Twitter– Has over 500 million registered accounts*
    • YouTube– Attracts 1 billion unique monthly visitors*
  • Ratings and Reviews: 72% of consumers said that they trust online reviews as much as personal recommendations***

Successfully mastering each of these essential marketing areas requires creative, genuine content.  This includes visual content. Whether it’s making your mobile site more user friendly, responding to an unhappy customer or sharing content on your social channels, the human connection is required.  Instead of a generic response, try talking to your customer. What would you want to hear? What would you want to see?

“Once again the AIM conference proved to be the go-to conference of the year for multifamily apartment marketers.  It was refreshing to see the focus shift back to the fundamentals of marketing and interesting content, as well as the overall human connection,” said Eric Broughton, Senior Vice President of LeaseStar, who will be featured as a speaker at his company’s property management conference in Denver this summer.

This year AIM added roundtable discussions to the agenda where industry folks mingled and talked amongst themselves. These conversations weren’t crafted, but it allowed the demand for face-to-face conversation to shine through.  Historically, multifamily developers are great storytellers; this conference returned to the pioneering of what great marketers do, creating an informational connection between people who are truly hard wired to tell, hear and repeat.

 

 

3-Step Social Media Marketing Strategy—Minus the Headache

by on April 29, 2013

By Lea Lashley, Marketing Communications Strategy for RealPage, Inc.

Did you know that the combined user base of all the social channels in existence is more than the entire human population?* And social media continues to evolve. The growth of social media has overwhelmed many marketers. When faced with dozens of social media channels to connect with consumers, where does a marketer begin without losing their mind? Start with this simple 3-step strategy:

1. Building your brand in social 

As compelling as it is to jump into social media, not every brand belongs there. But it is a way to connect with consumers hanging out in the center of the marketing funnel. Josh Bernoff’s book, “Groundswell,” talks about marketers having little control over what happens in the middle stages of the marketing funnel, but the influence of what we do in social is heaviest there. And while the purchase funnel steps remain the same, the mechanics how we enter into the funnel are vastly changing.

It’s not about talking at customers or creating another sales outlet to reach them. Businesses can best use social channels to talk to and engage their target audience, creating an authentic connection between the two. Brands have an opportunity to do this by:

Together, this will help brands work smarter to reach their audience.

2. Understanding the social behaviors of your audience

Make no assumptions about your consumers. Who are they? If more than half of your audience maintains a profile on a social media site, then marketing through social networks makes sense.

How old are they? New data from a study by iAcquire and Survey Monkey (2013) reports that Facebook is not preferred by users under 30. In fact, users of popular social networks like Facebook, LinkedIn and Twitter are mostly 30+ years of age.

Do people like your brand? Let’s face it—not every brand is Coca-Cola or Apple. Companies without enthusiastic brand advocates should consider positioning around its value proposition or focus on its product offering to connect with consumers.

What’s it already like out there? Oftentimes brands have a network online before the company gets involved. Maybe it’s a Facebook fan page or a blog dedicated to the brand. Whatever the case may be, join the conversation and work with these communities of like-minded people, as they are the ones who will follow and remain loyal to your brand.

3. Connecting the dots between social and revenue

Realizing fans and engagement are not business metrics isn’t an easy pill to swallow. Social media is what brands want to do, and businesses exist to make money—so how do we connect the two? Because we have so much data in social, marketers who analyze it are held to a higher standard. The trick is determining whether we have the “right” data.

While it’s not easy to measure ROI in social, sophisticated tracking and analytics technology allow marketers to track ecommerce sales back to initial digital and social impressions. Word-of-mouth can now be tracked if a specific action is taken and brand awareness can also be used as a metric.

Also try using these metrics to demonstrate success in social:  Cost per impression, engagement, soft and hard lead, and sale. Be sure to put what you find into a format that tells leadership what they want to know.

*ExactTarget Report:  “Rock Social Media in 30 Minutes a Day,” April 2013

AIM – There’s an App for That!

by Marlena DeFalco on April 25, 2013

Yup, you read that correctly.  Launching into the world of mobile apps, AIM 2013 – The Art of Creativity has designed our own to meet all your conference needs! Whether you are an Apple fanatic or devoted to Android, we have you covered.  Download the AIM App now for full access to the agenda as well as photos and bios of our speakers. You can even share pictures, leave comments, make hotel reservations, and access social media, all in real-time. Let’s put our marketing prowess to work and show those not at the conference what they missed! Thanks also to Apartment Guide for sponsoring the AIM mobile app at these download spots:

Still looking for the latest and greatest mobile app to help further improve your time at AIM? Well, look no further. Our good friend, Lisa Trosien, the Apartment Expert, recently sent us a link discussing the best mobile apps to maximize a conference experience, here are the top 4 apps we thought were the bees’ knees:

  • Evernote – Take the pen and paper out of the mix with this phone, tablet and laptop friendly note-taking app. You can quickly and easily take notes, organize them by conference, session or individual speaker and access them in real-time or store them for later.
  • Twitter – We all know and love Twitter but want to love it even more? Be sure to follow #AIMConf and with a simple retweet of posts from others at the conference you now have all the key takeaways from a session you are in or even one you aren’t!
  • Cardmunch – An app that imports scanned business cards directly into LinkedIn, umm yes please! No more sitting on the plane inputting a pile of business cards, maybe use the time saved to play a little Words With Friends or actually watch the in-flight movie.
  • Shoeboxed – Funny play on the old shoebox full of receipts, but this one is for real. Simply scan your conference receipts to quickly and easily track your spending and create expense reports.

Want even more cool and in-depth looks into mobile apps and other technologies? Don’t miss Lisa’s breakfast roundtable “Talk Nerdy to Me” on Tuesday, April 30 starting at 7:30am. Otherwise, we are pumped to kick off AIM on Monday and can’t wait to see all of you and get this marketing party started!

Safe travels and see you in Huntington Beach!

The Rules of Engagement: 3 Keys to Creating Search Engine Optimized Content in 2013

by Cecilia on April 15, 2013

Editors Note: The following blog is by Keith Brown and is courtesy of RealPage, the official social media sponsor of AIM 2013: The Art of Creativity.

SEO has changed a lot since its inception in the late 90’s. From stuffing your keywords all over a page, to building complex networks of links, our industry has tried everything over the years to boost traffic and attain that all important “#1 ranking” with Google.

Still, the more things change the more they stay the same. Google’s early mission was to make the whole world’s information more attainable, and their algorithm was developed around this mission. Like any smart business, Google recognized that users of their search engine would prefer the highest quality search results.

That’s why in 2013 we’re right back to where we started, with quality. From quality writing to quality videos, the internet is inundated with what barely passes as “content.” Google continues to reward people who generate amazing content with more traffic and greater visibility online.

Why? Because they know that when you and I produce great content, people who use Google will keep coming back for more great results. The more people use Google, the more money they make and the larger the yachts get for Google’s leading executives.

SEO Rule 1: Well-Written Text

Even though text might seem a little bit old fashioned, text-based content is still the foundation of the internet (and SEO). Unfortunately, it’s also the most spammed by those seeking to add traffic and revenue to their website’s bottom line.

Today in 2013, text articles are cranked out by the thousands per week. Just ask companies like Demand Media who perfectly executed this strategy growing websites like eHow into powerhouses on the Web. The barrier to entry for text is low, which means by creating exceptional quality you will stand out above the rest.

When writing for SEO in 2013, less is more! Now I’ll be the first to admit that I often shoot from the hip, but even for this article I took the time to first research each talking point. This forces the article you are writing to be focused, instead of vague and ambiguous.

The other important piece of text-based content is linking to credible sources within your article. If you were writing a post about the greatest basketball players of all time, you’d be hard pressed not to mention and link to something about Michael Jordan.

Just think of Google as your high school English teacher. You wouldn’t turn in an English paper without a “works cited” page would you?

SEO Rule 2: Beautiful High Resolution Photography

When it comes to content in 2013, it’s clear that people want more pictures. Facebook recently purchased the photography app Instagram, and then followed that up by changing their newsfeed algorithm so that more pictures were shown instead of just plain text.

The same goes for content SEO. Adding great images to your content will result in higher rankings and more traffic. Your articles will also much more likely be shared through social media if you add above-average pictures to them. In the apartment marketing space, think about the difference in quality images vs. blurry photos. Airbnb data shows that listings with high-quality photos are contacted eight times more often than listings without them.

The internet is quickly becoming a place where pictures get seen and text gets passed by. The old cliché that a photo is worth 1,000 words couldn’t be truer for SEO and content optimization in 2013.

SEO Rule 3: Engaging and Professional Videos

Let’s talk billion-dollar acquisitions for a moment—mainly  Google’s purchase of YouTube in 2006. Why did Google pay $1.65 billion for a company that was only two years old? Because they knew what the rest of us didn’t—that  video is the future.

It’s all about engagement. This boils down to keeping someone’s attention on the internet. And why are attention spans on the web at an all-time low? It might be due to that same company I mentioned previously. Users expect instant gratification and quick fixes. Nothing accomplishes this better than a well-produced video streamed instantly to their desktop, tablet or mobile device.

In the SEO industry, one of the most well-known videos of 2012 was this popular mash up of Matt Cutts (Google’s head of webspam) giving advice on how to rank #1 in Google. It was hilarious, original, and well done all around.

Make a Splash on the Web

In the end it all comes back to quality and engagement. There is more technology and data at our fingertips than ever before, but at the end of the day it all comes back to keeping people’s attention. If you keep your visitors attention with well-written articles and keep Google’s attention with photos and videos, you’ll find yourself swimming in the SEOcean of great content. Now it’s time to dive in!

-        Keith Brown, SEO Director for RealPage, Inc.

All of the AIM 2013 Video Award Contestants

by Chris Wood on April 5, 2013

The submission desk is officially closed and our esteemed panel of judges are already hard at work determining the finalists in the AIM 2013 Video Awards. To watch, comment on, and like all of your favorites, visit the awards YouTube channel for a playlist of 33 of our entries (additional non YouTube submissions can be accessed via the links below).

As a reminder, our videos will be judged on engagement, creativity/originality, innovation, and technical merit across five categories including Best Training Video, Best Vendor Video, Best Community Marketing Video (with actors), Best Community Marketing Video (without actors), and Funniest video. Winners will be announced April 30 at the AIM Conference during a special awards ceremony hosted by Kate Good and featuring our judges Israel Carunungan, Sarah Greenough, and Sarah Milligan. A very special thanks to our sponsors Apartments.com and Capture the Market for making this inaugural awards program possible.

Please join us for this first of its kind multifamily marketing event. Register for AIM and we’ll see you… at the movies!

*Additional AIM Video Award Entries not included in the YouTube playlist include:

Irvine Company Apartment Communities – The Colony at Fashion Island
http://www.rental-living.com/Communities/The-Colony/

Camden Property Trust – MyCamden
http://mycamden.com/sites/HarborView/

Morgan Properties – Hurry Up And…
http://vimeo.com/40123722#

ActiveBuilding – Thriller
http://vimeo.com/40689075#

Behringer Harvard – Power Color
https://www.facebook.com/photo.php?v=457508794308571&set=vb.158055440920966&type=3

Behringer Harvard – SNL
https://www.facebook.com/photo.php?v=492990040760446&set=vb.158055440920966&type=3

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